Everything Gabrielle “Coco” Chanel designed had a utilitarian purpose and meaningful significance to her own life. Do you know the reasons why Chanel added the details she did?

At Maison Vivienne, we understand the allure and timeless elegance of a Chanel bag. However, with copyright items flooding the market, it's essential to know how to authenticate a Chanel bag before making such an investment. Here’s a detailed guide to help you confidently identify an authentic Chanel.

To celebrate the birthday of Chanel 2.55 flap bags, we’re going to take a look back at the history of the Chanel flap bag to learn how Gabrielle’s jersey handbag became the most iconic handbag in the world.

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Yes, that’s right, no CC logo on the original Chanel bag! Contrary to popular belief, Chanel didn’t use her CC logo on her handbag. It was used sporadically throughout the years, but the interlocking CC logo wasn’t a mainstay until the 1980s (more on that later).

Having designed bags from 1929, Coco Chanel's archives include a myriad of timeless iterations that demonstrate the evolution of Chanel over the years. This bold and flat"CC" adornment is often seen on its older styles.

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This makes understanding Chanel's authentication process paramount to discerning between real and copyright bags.

Coco had an affinity for horses, stable style and polo player Arthur Edward Capel – this affinity is reflected in many of her pieces.

Learning how to tell if a Chanel bag is real can make or break your investment plan. Of course, anyone splashing out on a luxury bag has the right to do so in confidence. Our guide to authenticating Chanel bags will pull back the curtain on how the experts verify a bag’s authenticity. There is a great deal to consider.

Authentic Chanel handbags from the mid 1980s on come with authenticity cards embossed with a serial number (pictured on right). The serial number matches the serial number appearing on a sticker placed somewhere within the handbag’s interior lining.

The Chanel serial codes were printed on plastic stickers that were then affixed to a location inside the bag that varied with the bag style how to authenticate a Chanel bag and year it was produced. Like everything Chanel makes, genuine stickers look professional. If your bag has a cheap-looking date sticker with blurry or uneven text, that would be a fake. If the sticker is missing, it may still be a genuine Chanel; you just won’t be able to authenticate it by the date code.